The sales strategy masterclass on 27 Feb will be led by Tamas Egei of Black Pine Ventures. Are you an early-stage tech startup looking to bridge the gap between product development and market success? Then, this masterclass is for you. It is tailored to help (space tech) startups build a strong foundation in sales and achieve sustainable growth.
Building a strong foundation!
This 2-hour masterclass will equip startups with the essential skills and tools to navigate the complex sales landscape, turning innovative ideas into marketable solutions. Whether you’re refining your go-to-market strategy or looking to improve customer acquisition, this session provides actionable insights to set you on the path to success.
Key topics
This masterclass will cover four focus areas that are vital for any startup journey.
Understanding the Target Market:
- Identify and segment your ideal customer base
- Uncover the unique pain points and needs of your audience
- Align your product offering to market demands for maximum impact
Value Proposition and Messaging:
- Craft a compelling value proposition that resonates with your target audience
- Develop clear, concise messaging to differentiate your product in a competitive landscape
- Learn how to communicate your solution effectively to stakeholders
Sales Process Development:
- Understand the core components of an effective sales process
- Create a structured approach to move prospects from initial interest to conversion
- Optimise the buyer journey for efficiency and scalability
Customer Acquisition Channels:
- Explore different acquisition strategies, including inbound and outbound approaches
- Select and prioritise the most effective channels for your startup
- Measure and refine your acquisition efforts for long-term success
Why attend?
This masterclass offers practical guidance, real-world examples and expert insights to help you confidently approach sales challenges. Join us to turn your innovative vision into market success!
ABOUT THE PRESENTER
Tamas Egei is a seasoned expert in sales, negotiation and international expansion, with over a decade of experience in the technology sector. He has successfully launched and scaled businesses across Europe and beyond, with a strong focus on building and training high-performing international sales teams. As the founder of Black Pine Ventures, Tamas specialises in empowering businesses to refine their sales strategies and master negotiation in global markets.
GOOD TO KNOW:
The event is open to all. It is free for ESA BIC startups and SBIC community members (check the Slack channel for your link). If you are not in our community yet, sign up for membership here! Students can get 50% discount when registering for this event. Get in touch using your institution’s email address.
