In the fast-paced world of the space industry, it’s easy to get caught up in the technical aspects of your products. Have you ever thought about what truly sets your brand apart from the competition, beyond the numbers and specifications? Can you articulate it in a way that resonates with your audience on a deeper level? These crucial questions will be explored at the workshop on 21 November from 14:00 to 16:00 at SBIC Noordwijk – led by Alexandra Sokolowski of Crunch & Huntening.
Branding workshop for space startups
Your brand personality is the secret sauce that connects you with your target audience. It’s the essence of how your brand looks, sounds, reads and feels. Whether you’re just starting out or have been navigating the complexities of growth and change, this workshop is tailor-made for you.
During this hands-on workshop, you will:
- Learn how to use a brand personality framework
- Uncover the unique personality of your brand
- Discover how to harness this identity in your daily business and marketing communication.
Prepare to connect or reconnect with your brand’s personality. This event is your opportunity to gain insight into your brand beyond the technical, creating the foundation for your space venture’s connections with stakeholders, clients and employees.
ABOUT CRUNCH & HUNTENING
Alexandra Sokolowski is the founder of Crunch & Huntening, a communications consultancy for space ventures. She holds a master’s degree in communication science. For the past 15 years, she has been working in various communication, marketing, business development and sales roles in the space industry, ranging from space segment to ground segment.
GOOD TO KNOW:
The event is open to all. It is free for ESA BIC startups and SBIC community members (check the Slack channel for your link). If you are not in our community yet, sign up for membership here! Students can get 50% discount when registering for this event. Get in touch using your institution’s email address.
